the future of commerce

somi is building the internet’s memory of you. Own your dataOwn future of commerceOwn your data

A personal taste layer that evolves with you - starting with fashion, expanding to everything.

our vision

The internet wasn’t built to remember you. We are.Most platforms treat everyone the same. somi is changing that by learning who you are, adapting with you, and belonging to you.We’re starting with fashion but it’s just the beginning.

Swipe interface that trains your fashion model

somi doesn't just show you clothes, it learns from your tastes. With a simple and intuitive swipe interface, your actions directly train a personalized AI model tailored specifically for you.

somi learns your style in minutes – not months

Why wait weeks or months to be understood? With somi, every swipe or prompt teaches the system about you—quickly. In minutes, your feed feels personal.

Conversational AI stylist

somi stylist doesn't just rely on keywords. Ask for suggestions such as “cool outfits for moms,” “90s style but more elegant,” or “casual wedding guest outfits,” and she will understand what you mean.

A data wallet you own, your style passport

As you explore with somi, your style profile evolves into something unique and distinctive to you. This profile is stored in a data wallet that you fully control—what we call your style passport.

our starting point

Fashion first. The Future next.

Fashion is personal, expressive, and universal. That’s why it’s our launchpad. With just a few swipes or a quick chat, somi learns your vibe and curates pieces that match.

how somi works

From swipe to self-knowledge.

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Chat or Swipe

Tell us what you're into ("cool dinner party vibe in Paris") - or just start swiping.

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Build Your Profile

Every interaction trains your personal taste model - what we call your style passport

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Personal Results, Real Fast

Our AI gets smarter with every interaction. Your feed becomes smarter. The stylist gets sharper. And you find what you love, faster.

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It’s Yours to Own (Soon)

Export your data, bring it with you - we believe personalization should belong to you, not platforms.

brittany

Wasn’t even looking for anything serious. Just casually swiping on somi, and suddenly I had five items saved that felt like they were picked just for me.After a while, my feed started showing me brands I’d never even heard of, but that matched my style perfectly. It feels like the app knows me better than I know myself.

ryan

Targeted ads are good (somewhat) but I still need to scroll a bunch to find something I like, and still there’s no social element to it. I need to screenshot and share with a friend or two? somi resolves this problem and makes shopping so much more personal and relevant. It’s like going shopping virtually with your group of friends!

sydney

I’ve finally found the solution to fashion. I’ve always loved styling but hate choosing. somi makes it easy - I just swipe, and it keeps learning what I like. Now when I open the app, it’s basically like walking into a closet curated for me. Shopping used to drain me, now it’s exciting.

naysa

I used to hate online shopping because it was overwhelming, endless scrolling, nothing felt right. With somi, I swipe a few times and suddenly I’m seeing options that just fit me. I’ve already saved a collection of sneakers and jackets I actually love, and I shared it with my friend to get her opinion before buying. It’s made the whole process fun instead of stressful!

erik

The app is fun, easy to use, and makes finding clothes way less of a hassle compared to other shopping apps I’ve tried. The AI chat stylist actually suggested a few dress shirts I ended up really liking, and the swiping experience is much more engaging than endless scrolling. It serves up a great mix of styles and pieces, so it has felt fresh every time I use it. Highly recommend giving it a try!

lola

Where has this app been all my life? It keeps showing me fits so good I’m justifying purchases I didn’t even plan on making. I just typed one prompt into somi’s new AI stylist and it handed me my dream wardrobe. Last week I literally asked it for “laid-back outfits for a summer date night under $150” and every option it pulled was spot on. somi is hands down the best shopping app out there.

josh

There’s nothing more exhausting than scrolling for an hour and realizing you’ve made zero progress. It’s like drowning in choices but never finding something that fits. somi changed that. I literally asked the stylist for “elevated basics for everyday wear” and ended up with a lineup of pieces I’ve worn non-stop. It’s upleveled my wardrobe a hundred times over.

phylicia

I LOVE this app. I’ve always struggled to shop for specific themed events, but somi’s AI stylist makes it so easy. For a work gala, I just described the dress code and budget, and it gave me perfectly matched outfits that I actually liked. I didn’t think shopping could be this stress-free.

saeed

Super easy to use and they have a huge range of clothes. This app is a total game changer, I recommend it to everyone. I personally hate items with big logos, so I asked the AI stylist to avoid visible branding. It nailed it - everything it suggested was clean, minimal, and exactly my vibe.

jada

There’s something really validating about seeing a look and thinking, that’s me. Not aspirational, not wishful, just actually me. That’s what somi keeps doing. I swipe, and it shows me outfits that feel personal.

mary

I can’t believe how smooth this app feels. No lag, no clunky filters - just swipe and go. After a few days, my feed started feeling so personal that I actually enjoy opening it more than Instagram. I’ve already built a wishlist I can share with my partner, and it makes deciding what to buy together so much faster.